Conference Wrap-Up


Group Sense Cross Pollinate 2014


What happened on the day?

The 2014 Cross Pollinate conference was held at Frogmore Creek Winery on Tuesday the 28th of October. The one-day conference gathered together foodies, farmers, growers, retailers, researchers, government, not-for-profits and more to share innovative food ideas, knowledge and produce.

This year’s conference topic was ‘The future of food in Tasmania” – conversations flowed around small-scale and large-scale farming, innovation, value-added produce, niche producers, marketing, food tourism, food quality along the supply chain and local food systems.

During the day, participants used real time online surveys to review critical issues facing the future of food in Tasmania and participated in presentations, panel discussions, debates and case studies which exposed participants to business, community leaders, experts and critical thinkers.

The aim of the conference was to create an environment that supports cooperation and builds Tasmanian food opportunities from the ground up.

– From the Sprout Tasmania website

The Aim of the Group Sense Activity

The participants at the conference represented a broad spectrum of roles in the Food Industry value chain. The point of the activity was to gather and document the group’s insights about what needs to be done to optimise the Future of Food in Tasmania.

Cross Pollinate delegates mobilised their mobile devices to get involved in the online conversation.

Cross Pollinate delegates mobilised their mobile devices to get involved in the online conversation.

People joined the online conversation live on mobile devices to answer these three key questions:

1) What can be done from the “ground up”?

2) What are the priorities for Support for Business Growth?

3) Where To Next?

Here is the introduction presentation if you’d like to review the background of the activity as a whole.

Below are the outcomes from the conversation and surveys.

Actions Conversation

Action Planning Session Cross Pollinate 2014

Participants in the Tasmanian Leaders Program (TLP) of 2013 are exploring the potential of a Food and Fibre network in Tasmania. They supported the Group Sense conversation and pooled the ideas to document the current thinking in Tasmania about what it would take to optimise the Future of Food for Tassie. Danielle Campbell from RDS Partners guided the “What Next” Action Planning session in the afternoon.

Click on the “Analyze” button below to review the comments in the conversation and how people voted:



Support for Business Growth Priorities Live Online Survey

Cross Pollinate 2014 Group Sense survey


Annemarie Mulder from Food Innovation Australia Ltd presented the results of the live survey of the group that was conducted on the day. Here are the results showing how the Cross Pollinate community rated the importance of 9 areas for support for business growth in the Food and Agribusiness sector in Tasmania and some basic information about the breakdown of respondents:

Graph Results

Graph Results2

Roles in the Food and Beverage sector Cross Pollinate 2014



Here are the responses to the “Anything else?” question:

  • “Advice for newbies to the industry.”
  • “Local food economies and communities Freight & logistics Targeted exporting to a Chinese province Collaboration between tourism, food and branding, identification and management of IP.”
  • “Sustainable farming and business practices.”
  • “Access to info – including help with talking with each other – is the key. All about people & connections.”
  • “There’s enough R &D reports on the technical issues to sink a boat.”
  • “Massive requirement for education in Primary Industries.”
  • “Community engagement and collaborative practice.”
  • “Viability testing.”
  • “Organisation to promote suppliers of Tasmanian products.”
  • “Provide continuity of innovation initiatives for business.”
  • “Work to connect consumers more to the food they’re consuming to drive change, understand origins and process, land.”
  • “Growing food should be a core subject in all schools.”
  • “Maximise intrastate markets to improve sustainability and food security in Tasmania.”
  • “Business mentors. Groups for like minded producers etc. lobby groups to change government policies where appropriate. Brand campaign manager.”
  • “I think there is an opportunity to develop a ‘bank’ of talented people that might be available on part time basis for a number of businesses. IE – we cannot afford a financial mgr, nor a person with high level marketing tools, nor a high number of experienced people at the front end – having access to these people would have sped our progress enormously. People is our biggest obstacle – being able to afford quality people on a regular basis is not easy during growth, no matter how essential they are.”
  • “To have the environmental services provided by producers acknowledged by the community and government. With the outcome being financial or in kind support for the continued delivery of these services.”
  • “There are some small producers that be can’t found by distributors.”

 What happens now?

  • The summary of action plans that were created by the groups in the “What Next?” session is currently being compiled by the Tasmanian Leaders Program facilitators and will be available soon.
  • FIAL will use the information gathered from the survey and conversation to inform their strategic planning process with relation to programs for Food and Agribusiness in Tasmania.
  • The Action Conversation will remain open until November 27th, after which time it will remain available to review.


A big thank you to everyone who participated in this Group Sense activity. This information is intended to be a lasting resource for the sector.  Feel free to check back in any time. Any questions, please get in touch. 




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